References 100 Years Carnegie (2008). Men of Carnegie. Retrieved from http://www.departments.bucknell.edu/History/Carnegie/franklin/poorrichard.html. Aaker, D. A. (1991) Managing brand equity. New York: Free Press. Adamson, A. P. (2006). BrandSimple: How the best brands keep it simple and succeed. New York: Palgrave Macmillan. Adobe (2013). Blogs Adobe. Retrieved from http://blogs.adobe.com/digitalmarketing/digital-marketing/redbox-uses-adobe-digital-marketing-suite-to-drive-success-through-cross-channel-relationahip-marketing/. Adobe.com "Success" (2013). Retrieved from http://success.adobe.com/en/na/programs/products/digitalmarketing/successstories/1208_21161_redbox.html?s_ cid=70130000000kqo1AAA&s _iid=70130000000kqnSAAQ. Ads of the World (n.d.). Cadbury's crème egg twisted DM. Retrieved from http://adsoftheworld.com/media/dm/cadburys_creme_egg_twisted_dm. Advertising Age (1999). Cyrus H. K. Curtis. Retrieved from http://adage.com/article/special-report-the-advertising-century/cyrus-h-k-curtis/140267/. Advertising FAQs: A guide for small business (2013). Federal Trade Commission. Retrieved from http://business.ftc.gov/documents/bus35-advertising-faqs-guide-small-business. Advertising Self-Regulatory Council (ASRC) Website. Retrieved from www.asrcreviews.org. Aflac Press Release (2013). Speech therapist to the Aflac duck: "We need to talk" Aflac releases latest ad online prior to national television launch (Jun 5). Retrieved from http://www.aflac.com/aboutaflac/pressroom/pressreleasestory.aspx?rid=1827201. Aguilar, F. J. (1967). Scanning the business environment. New York: Macmillan. American Marketing Association (2013). Code of ethics. Retrieved from http://www.marketingpower.com/aboutama/pages/statement%20of%20ethics.aspx. American Marketing Association (2004). American National Business Hall of Fame (1995). Albert Lasker. Retrieved from http://www.anbhf.org/laureates/lasker.php. Anderson, M. (2011). Aflac duck gets a Minnesota accent. USA Today (Apr 27). Retrieved from http://usatoday30.usatoday.com/money/advertising/2011-04-26-aflac-duck-voice_n.htm. Anthony, C. (2002 May 12). JCPenney workers still follow founding philosophy. Knight Ridder Tribune Business News. Appleby, J. (2008). As drug ads surge, more Rx/s filled. USA Today (Feb. 29). Retrieved from www.usatoday.com/news/health/2008-02-29-drugs-main_N.htm. Armshaw, G. (2013). Five takeaways for marketers from Mobile World Congress: AT&T, Telefonica demonstrated new revenue-generating products at exhibition in Barcelona. Advertising Age (Mar 1). Retrieved from http://adage.com/article/global-news/takeaways-marketers-mobile-world-congress/240124/. Arthur, L. (2012). We're ready for the omnichannel revolution—Are you? Forbes (May 8). Retrieved from http://www.forbes.com/sites/lisaarthur/2012/05/08/were-ready-for-the-omnichannel-revolution-are-you/. Auntie Anne's (2013). About Us. Retrieved from www.auntieannes.com/AboutUs/AboutUs.aspx. Avila, J. (2012). Beef Products Inc. Comeback: It's not 'pink slime'; it's safe, nutritious and it's beef. (March 27). ABCNews.go.com. Retrieved from http://abcnews.go.com/Business/beef-products-comeback-pink-slime-safe-nutritious-beef/story?id=16014232. Bearden, W. O., Ingram, T. N., & LaForge R. W. (2007). Marketing principles and perspectives. Chicago, IL: McGraw-Hill/Irwin. Bearden, W. O., Ingram, T. N., & LaForge, R. W. (2004). Marketing principles and perspectives, 4th ed. New York: McGraw-Hill/Irwin. Beesley, C. (2013). 7 Tips for starting a successful customer loyalty program. U.S. Small Business Administration. Retrieved from http://www.sba.gov/community/blogs/7-tips-starting-successful-customer-loyalty-program. Belch, G. E., & Belch, M. A. (2012). Advertising and promotion: An integrated marketing communications perspective, 9th ed. New York: McGraw-Hill/Irwin. Berman, B., & Evans, J. R. (2013). Retail management: A strategic approach, 12th ed. Boston: Pearson, p. 494. Bernhardt, D., Qihong, L., & Serfes, K. (2007). Product customization. European Economic Review, 51, 1396–1422. Bernstein (n.d.). The 10 steps of crisis communications. Bernstein Crisis Management, Inc. Retrieved from http://www.bernsteincrisismanagement.com/articles/10-steps-of-crisis-communications.html. Blackhurst, C., & Hotten, R. (1993). Sucker punch to free rides: Hoover's ill-fated flight of fancy has dealt a fresh blow to the image of sales promotions. The Independent (April 4). Retrieved from http://www.independent.co.uk/news/business/sucker-punch-to-free-rides-hoovers-illfated-flight-of-fancy-has-dealt-a-fresh-blow-to-the-image-of-sales-promotions-chris-blackhurst-and-russell-hotten-report-1453279.html. Blumberg , S. J., & Luke, J. V. (2012). Wireless substitution: Early release of estimates from the National Health Interview Survey, January–June 2012. National Center for Health Statistics. (December). Available from: http://www.cdc.gov/nchs/nhis.htm. Bottle bill resource guide (2013). Retrieved from http://www.bottlebill.org/legislation/usa.htm. Bragg, M. A., Yanamadala, S., Roberto, C. A., Harris, J., Brownell, K. D. (2013). Athlete endorsements in food marketing. Pediatrics, Vol. 132, No. 5, pp. 1–6. Brakus, J. J., Schmitt, B. H., & Zarantonello, L. (2009). Brand experience: What is it? How is it measured? Does it affect loyalty? Journal of Marketing 73 (May), pp. 52–68. Brandweek Report (February 4, 2013). The World's Buzziest Brands. Adweek, pp. 20–21. Brodwin, D. (2012). The rise of the collaborative consumption economy. U.S. News and World Report (Aug 9). Retrieved from http://www.usnews.com/opinion/blogs/economic-intelligence/2012/08/09/how-collaborative-consumption-reinvigorates-our-economy. Bryant, S. (2013). Mom's food, social media winning recipe for marketers. Retrieved from http://hartman-group.com/hartbeat/moms-food-social-media-a-winning-recipe-for-marketers accessed June 10. Cadbury launches Creme Egg Twisted (2008). Blog written by Terry (no last name). Retrieved from http://www.thechocolatereview.net/2008/04/28/cadbury-launches-creme-egg-twisted/. Cameron, J., & Wilcox, J. (2003). Alullard's ABC's of branding. Philadelphia: Pomco, LLC. Carroll, D. (2012). United breaks guitars, the power of one voice in the age of social media. Retrieved from http://www.davecarrollmusic.com/. Cendrowski, S. (2012). Nike's new marketing mojo. Fortune, (Feb 13). Retrieved from http://management.fortune.cnn.com/2012/02/13/nike-digital-marketing/. Chan, A. (2004). Hoover's free flights fiasco recalled. BBC News. Retrieved from http://news.bbc.co.uk/2/hi/business/3704669.stm. Chan, C. (2013). Phoenix woman led largest counterfeit-coupon enterprise in U.S. history retrieved from AZCentral.com at http://www.azcentral.com/business/consumer/articles/20130507phoenix-woman-led-largest-counterfeit-coupon-enterprise-us-history.html. Chandler, K., & Hyatt, K. (2003). Customer-centered design. Hewlett-Packard Company, Upper Saddle River, NJ: Prentice Hall PTR. Chandrasekar, K. S. (2010). Marketing management text and cases. New Delhi: Tata McGraw-Hill. Chase, R. B., Jacobs, R. F., & Aquilano, N. J. (2006). Operations management for competitive advantage (11th ed.). New York: McGraw-Hill/Irwin. Choi, C. (2013). PepsiCo beats expectations despite soda struggles. Retrieved from http://finance.yahoo.com/news/pepsico-beats-expectations-despite-soda-struggles-144728457--finance.html. Christian, L., Keeter, S., Purcell, K., & Smith, A. (2010). Assessing the cell phone challenge to survey research in 2010. The Pew Research Center for the People and the Press. Retrieved from http://pewresearch.org/files/old-assets/pdf/1601-cell-phone.pdf. Christopher, M., & Peck, H. (2003). Marketing logistics, 2nd ed. Burlington, MA: Butterworth-Heinmann, pp. 1–2. Churchill, G. A., & Iacobucci, D. (2002). Marketing research methodological foundations, 8th ed. Orlando: Harcourt College Publishers, p. 6. Clow, K. E., & Baack, D. (2014). Integrated advertising, promotion, and marketing communications, 6th ed. Upper Saddle River, NJ: Pearson Education, Inc. Clow, K. E., & James, K. E. (2014). Essentials of Marketing Research. Thousand Oaks, CA: Sage Publications. Cohen, H. (2011). 30 branding definitions. Branding, (Aug 8). Retrieved from http://heidicohen.com/30-branding-definitions/. CPG Coupons: US Market Analysis (2013). NCH Company. Retrieved from https://www2.nchmarketing.com/ResourceCenter/assets/0/22/459/535/075ecfb07df44902bb773158e59b9b8a.pdf. Cufflinks, Inc. Gears Up with General Motors (2011). NASDAQ OMX Newswire. Retrieved from http://globenewswire.com/news-release/2011/05/31/448407/223282/en/Cufflinks-Inc-Gears-Up-With-General-Motors.html. Dahlstrom, P., & Edelman, D. (2013). The coming era of 'on-demand' marketing. McKinsey and Company Consulting. Retrieved from http://mckinsey.com/insights/marketing_sales/the_coming_era_of_on-demand_marketing. Daneshkhu, S. (2010 Sept 15). Euro Disney signs expansion deal. Financial Times, p. 23. Davis, J. J. (2002). Marketing to children online: A manager's guide to the children's online privacy protection act. S.A.M. Advanced Management Journal, 67, pp. 11–21. Deloitte LLP (2012). Switching channels: Global powers of retailing 2012. Retrieved from http://public.deloitte.no/dokumenter/Deloitte_GPRetailing2012.pdf. DeMers, J. (2013). The top 7 content marketing trends that will dominate 2014. Forbes (Oct 8). Retrieved from http://www.forbes.com/sites/jaysondemers/2013/10/08/the-top-7-content-marketing-trends-that-will-dominate-2014/. Direct Marketing Association (2013). Retrieved from http://thedma.org/. Direct marketing trends (2012). The Ballantine Corporation. Retrieved from http://www.ballantine.com/dmtrends-2012.pdf. DMA releases new 'power of direct' report; DM-driven sales growth outpace overall US economic growth (2011). Press release from the Direct Marketing Association. Retrieved from http://www.the-dma.org/cgi/disppressrelease?article=1513. Donelan, J. (2012). Chick-fil-A gay marriage stance: Dan Cathy reaffirms stance against gay marriage. Retrieved from http://www.wjla.com/articles/2012/07/chick-fil-a-gay-marriage-stance-dan-cathy-reaffirms-stance-against-gay-marriage-77989.html. Dorsch, M., & Carlson, L. (1996). A transaction approach to understanding and managing customer equity. Journal of Business Research, 35. pp. 253–264. Drugmaker Eli Lilly to cut 1,000 U.S. sales jobs. (2013). Reuters. Obtained from http://www.reuters.com/assets/print?aid=USBRE93B05020130412. Dugan, L. (2012). Facebook, Twitter, Google+, Pinterest: The users of social media. All Twitter (May 15). Retrieved from http://www.mediabistro.com/alltwitter/social-media-users_b22556. Duhigg, C. (2012). The power of habit. What we do in life and business. New York, Random House. Duncan, T., & Moriarty, S. (1997). Driving brand value: Using integrated marketing to manage profitable stakeholder relationships. New York: McGraw-Hill. Dunne, D. (2010). United breaks guitars. Case prepared for University of Toronto, Joseph L. Rotman School of Management. Retrieved from http://www.rightsideofright.com/wp-content/uploads/2010/03/United-Breaks-Guitars-Case-Jan-11-10-21.pdf. Edelman, D. C. (2013). Four ways to get more out of digital marketing. McKinsey and Company Consulting. Retrieved from http://mckinsey.com/insights/marketing_sales/four_ways_to_get_more_value _from_digital_marketing_. Eleazar, D. M. (2011). Reebok settles FTC deceptive advertising lawsuit, other cases this year. International Business Times (Sept 28). Retrieved from http://www.ibtimes.com/reebok-settles-ftc-deceptive-advertising-lawsuit-other-cases-year-photos-552744. Eli Lilly and Company Website. (2013). Obtained from http://www.lilly.com/about/Pages/default.aspx. Elliott, P. (2013). Omni-channel is coming: Make big shifts in your agency, or be left behind. Ad Age (June 21). Retrieved from http://adage.com/article/agency-viewpoint/omni-channel-coming-agencies-shift-gears-fast/242206/#author_bio_box. Ernst & Young (2012). This time it's personal. From consumer to co-creator. Retrieved from http://www.ey.com/Publication/vwLUAssets/This_time_it_is_personal_-_from_consumer_to_co-creator_2012/$File/Consumer%20barometer_V9a.pdf. Explore PA History (2011). Cyrus H. K. Curtis (1850–1933) historical marker. Retrieved from http://explorepahistory.com/hmarker.php?markerId=1-A-3ED. Falcione, O., & Henderson, L. (2007). The Dove campaign for real beauty: Case study. (March 5). Retrieved from http://psucomm473.blogspot.com/2007/03/dove-campaign-for-real-beauty-case.html. Farris, P. W., Bendle, N. T., Pfeifer, P. E., & Reibstein, D. J. (2009). Marketing metrics: 50+ metrics every executive should master. Upper Saddle River, NJ: Pearson Education, Inc. Farris, P. W., Bendle, N. T., Pfeifer, P. E., & Reibstein, D. J. (2010). Marketing metrics: The definitive guide to measuring marketing performance. Upper Saddle River, NJ: Pearson Education, Inc. Fastest way to lose customers (2013). KISSmetrics website. Retrieved from http://blog.kissmetrics.com/retaining-customers/. Festinger, L. (1957). A theory of cognitive dissonance. Stanford, CA: Stanford University Press. Fidelman, M. (2013). Study: 78% of salespeople using social media outsell their peers. Fidelman, M., & Keenan, J. (2012). The rise of social salespeople. Forbes (Nov 5). Retrieved from http://www.forbes.com/sites/markfidelman/2012/11/05/the-rise-of-social-salespeople/. Fieser, J. (2001). Ethics. Internet encyclopedia of philosophy. Retrieved from www.utm.edu/research/iep/e/ethics.htm. Fletcher, D (2009). Top 10 viral videos. Time, (December 8). Retrieved from http://www.time.com/time/specials/packages/article/0,28804,1945379_1945171_1945170,00.html. FMCG: Case Study–Cadbury (2009). Marketing Week, 28. Retrieved from http://search.proquest.com/docview/228266832?accountid=13158. Forbes (5/19/2013). Retrieved from http://www.forbes.com/sites/markfidelman/2013/05/19/study-78-of-salespeople-using-social-media-outsell-their-peers/. Forsyth, D. R. (1980). A taxonomy of ethical ideologies. Journal of Personality and Social Psychology, 39:1 (1980), pp. 175–184. Fortini-Campbell, L. (2001), Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising, New Edition, Chicago: The Copy Workshop. Frankel, M. (2013). Battle of the honest folks: Celebrity v. toddler. The IpKat (blog), Aug. 4. Retrieved from http://ipkitten.blogspot.com/2013/08/battle-of-honest-folks-celebrity-v.html. Franklin, C. (2013). How Internet search engines work. How Stuff Works. Retrieved from http://computer.howstuffworks.com/internet/basics/search-engine1.htm. Gamble, J., & Thompson, A. A. (2013). Essentials of strategic management: the quest for competitive advantage (3rd ed.). New York, NY: McGraw-Hill/Irwin. Geist, L. C. (2002). GM's first branded store takes off at Detroit airport. Automotive News, 77, p. 4. Giannini, G. T., Jr. (2010). Marketing public relations: A marketer's approach to public relations and social media. Boston: Prentice Hall. Girard, J. (2005). How to sell anything to anybody. New York: Simon and Schuster. Gosling, E. (2012, Feb 10). News analysis-online brands are coming to a high street near you. Design Week. Retrieved from http://www.designweek.co.uk/news-analysis-online-brands-are-coming-to-a-high-street-near-you/3033962.article. Graafland, J. J. (2002). Profits and principles: Four perspectives. Journal of Business Ethics, 35 (Feb), pp. 293–305. Greenhouse, S. (2013). Clothiers act to inspect Bangladeshi factories. New York Times (July 7). Retrieved from http://www.nytimes.com/2013/07/08/business/global/clothiers-in-deal-for-inspecting-bangladeshi-factories.html?pagewanted=all&_r=0. Gumbel, P., & Turner, R. (1994, March 10). Fans like Euro Disney but its parent's goofs weigh the park down. Wall Street Journal, p. A12. Gummesson, E. (2002). Relationship marketing in the new economy. Journal of Relationship Marketing, 1(1), pp. 37–57. Gunter C. (2013). The coupon lady: Counterfeit coupon scheme. The Augusta Chronicle (June 6). Retrieved from http://chronicle.augusta.com/news/business/smart-shopper/2013-06-06/coupon-lady-counterfeit-coupon-scheme. Gurnani, A. K., & Talati, A. R. (2008). The world's most trusted article on puffery. Non-actionable puffery or misleading? Retrieved from http://www.americanbar.org/content/dam/aba/administrative/litigation/materials/2012_food_supplements_2nd_annual_ cle_wrkshp/2012_aba_panel3_the_worlds _most_trusted.authcheckdam.pdf. H. R. Chally Group (1998). The customer-selected world class sales excellence research report. Dayton, Ohio. Hall, J. (2013). J. C. Penney is slowly overcoming challenges. McClatchy—Tribune Business News (June 9). Retrieved from http://search.proquest.com/docview/1365840567?accountid=13158. Hanbury, K (2011). Five steps to creating an effective content mix. Content Marketing Institute, (Feb 7). Retrieved from http://www.contentmarketinginstitute.com/2011/02/content-mix/. Harris-Wheeker, S. A. (1989). The Ladies' Home Journal between 1890 and 1906: The influence of its crusade to regulate food and drug products. Paper presented at the Annual Meeting of the Association for Education in Journalism and Mass Communication (72nd, Washington, DC, August 10–13, 1989). Harris, T. ( 1993 ). The marketers guide to public relations. John Wiley and Sons, Inc. Canada. Hartman Group (2013). The impact of social technology on modern food choices. Retrieved from http://www.hartman-group.com/downloads/social-connections. Heller, L. (2011). Navigating the stumbling blocks to rebate redemption. Dealnews.com (Sept 15). Retrieved from http://dealnews.com/features/Navigating-the-Stumbling-Blocks-to-Rebate-Redemption/500702.html. Heller, W. (2002). Promotion pullback. Progressive Grocer, (81:4) (March 1), p. 19. Henschen, D. (2012). Social, mobile meet shopping: Retailers must scramble. Informationweek—Online, (19383371). Retrieved from http://www.informationweek.com/applications/social-mobile-meet-shopping-retailers-must-scramble/d/d-id/1102322. Horowitz, B. (2013). Pizza Hut deal gets you a $5.55 pizza. USA Today (June 4). Howden, L., & Meyer, A. (2011). Age and sex composition 2010. 2010 Census Briefs, Report # C2010BR-03. Hutton, J. G. (1996). Integrated marketing communication and the evolution of marketing thought. Journal of Business Research, 37, pp. 155–62. Ingram, M. (2010). Is Facebook's social search engine a Google killer? (June 25). Retrieved from http://gigaom.com/2010/06/25/is-facebooks-social-search-engine-a-google-killer/. Ingram, T. N., LaForge, R. W., Avila, R. A., Schwepker, C. H., & Williams. M. R. (2004). Professional selling: A trust-based approach, 2nd ed., pp. 1, 4. Mason, Ohio: South-Western Publishing. Inman, J., & Winer, R. (1998). Where the rubber meets the road: A model of in-store consumer decision making. Working paper [report no. 98–122], Marketing Science Institute (October) p. 6. Interbrand (2013). Experience is everything. Retrieved from http://www.interbrand.com/en/BestRetailBrands/2013/articlesinterviews/experience-is-everything.aspx. Interbrand releases 14th annual best global brands report (2013). Press release dated Sept 30. Retrieved from http://www.interbrand.com/en/news-room/press-releases/2013-09-30-d355afc.aspx. International Telecommunication Union (2013). The world in 2013: ICT facts and figures. Retrieved from http://www.itu.int/en/ITU-D/Statistics/Pages/facts/default.aspx. Internet encyclopedia of philosophy (2013). Retrieved from http://www.iep.utm.edu/ethics/. Investopedia.com (2012). Retrieved from http://www.investopedia.com/terms/r/returnoninvestment_asp#axzz1nc7EPLNR. Irwin, T. (2013). Heineken targets adventure-seeking men. (June 3). Retrieved from www.mediapost.com. J. C. Penney's transformation plans revealed at launch event in New York City (2012) Company press release (Jan 25) retrieved from jcpenney.com. Jacobs, A. (2009). The pathologies of big data. Association for Computing Machinery. Retrieved from http://queue.acm.org/detail.cfm?id=1563874. Jacobs, T. (2013). For children, TV commercials are a catalyst to materialism. Pacific Standard, (Apr 15). Retrieved from http://www.psmag.com/blogs/news-blog/tv-commercials-linked-to-materialist-values-in-kids-55116/. Jantsch, J. (2012), 10 online marketing terms you need to know now. Open Forum, (Sept 10). Retrieved from http://www.openforum.com/articles/10-online-marketing-terms-you-need-to-know-now. Jolson, M. A. (1973). Should the sales presentation be "fresh" or "canned?" Business Horizons. 16(5), 81–88. Jolson, M. A. (1975). The underestimated potential of the canned sales presentation. Journal of Marketing, 39(1), pp. 75–76. Joseph, S. (2013). Nike takes social media in-house. MarketingWeek. (Jan 3). Retrieved from http://www.marketingweek.co.uk/sectors/sport/nike-takes-social-media-in-house/4005240.article. Kantar Media reports free standing insert (FSI) coupon use for new CPG product introductions grew 23% in 2012 (2013). (January 9). Retrieved from http://kantarmediana.com/print/2402#sthash.Mca18gl8.dpuf. Keith, R. J. (1960). The marketing revolution. Journal of Marketing, (24), pp. 35–38. Kelly, H. (2013). Android dominated smartphone sales in 2012. CNN online (Feb 15). Retrieved from http://www.cnn.com/2013/02/14/tech/mobile/smartphone-sales-apple-android. Kerr, J. C. (2012). Do not call complaints up sharply as more Americans get robocalled. The Huffington Post (Sept. 18). Retrieved from http://www.huffingtonpost.com/2012/09/16/do-not-call-complaints-robocall_n_1887822.html. Kessler, L. (2002). Malls' favorite aunt hooks shopper with pretzels. Shopping Centers Today. (Sept), pp. 76–77. Kimmel, A. J. (2010). Connecting with consumers: marketing for new marketplace realities. New York: Oxford University Press, Inc., pp. 59–93. Kleinman, A. (2013). Twitter, growing up on its 7th birthday, hints at its politics. The Huffington Post, (March 21). Retrieved from http://www.huffingtonpost.com/2013/03/21/twitter-birthday_n_2923659.html. Klemperer, P. D. (1995). Competition when consumers have switching costs: An overview with applications to industrial organizations, macroeconomics and international trade. Review of Economic Studies Limited (62), 515–539. Koller, A. (2011). Part 4: 287 ads seen a day. Marah Creative. Retrieved from http://www.marahcreative.com/blog/2011/06/287-ads-seen-a-day/. Kooser, A. (2013). Pepsi vending machine takes Facebook love, not money. (June 4). Retrieved from www.cnet.com. Kotler, P. (2003). Marketing management, 11th ed. Boston: Prentice Hall. Kotler, P. & Keller, K. L. (2012). Marketing management, 14th ed. Boston: Prentice Hall. pp. 524–525. Kotler, P., & Keller, K. L. (2012). A framework for marketing management, 5th ed. Upper Saddle River, NJ: Pearson Education, p. 210. Kowitt, B. (2010). Inside the secret world of Trader Joe's. Fortune (Aug 23). Retrieved from http://money.cnn.com/2010/08/20/news/companies/inside_trader_joes_full_version.fortune/index.htm. Krol, C. (2009). How can B2B marketers stretch their budget to generate leads in this economy? DM News (July 20). Kumar, R. (2009). Research methodology. Thousand Oaks, CA: Sage Publications. L.L. Bean: What is a customer. Retrieved from http://www.llbean.com/customerService/aboutLLBean/company_values.html?nav=s1-ln. Lerbinger, O. (1997). The crisis manager: Facing risk and responsibility. Mahwah, NJ: Erlbaum. Levere, J. L. (2013). Spot shares moments of better cruise memories. The New York Times, (Sept 18). Retrieved from http://www.nytimes.com/2013/09/19/business/media/spot-shares-moments-of-better-cruise-memories.html?_r=0. Levey, R. H. (2004). Prospects look good. Direct, (16:6), 1–5. Lewicki, R. J., Barry, B. & Saunders, D. M. (2010). Negotiation, 6th ed., p. 6. New York: McGraw-Hill/Irwin. Lewicki, R. J., Saunders, D. M., & Barry, B. (2011). Essentials of negotiation, 5th ed., pp. 6–7. New York:McGraw-Hill/Irwin. Liljenwall, R. (editor) (2004), The power of Point-of-Purchase advertising: Marketing at retail, 2nd ed. Washington D.C.: Point-of-Purchase Advertising International. LinkedIn—About Us (2013). Website retrieved from http://www.LinkedIn.com/about-us. Lipton, E. S., & Barboza, D. (2007). As more toys are recalled, trail ends in China. New York Times (June 19). Retrieved from http://www.nytimes.com/2007/06/19/business/worldbusiness/19toys.html?pagewanted=all&_r=0. Low, G. S., & Mohr, J. J. (1999). Setting advertising and promotion budgets in multi-brand companies. Journal of Advertising Research, 39, pp. 67–79. MacInnis, D. J., & Jaworski, B. J. (1989). Information processing from advertisements: Toward an integrative framework. The Journal of Marketing, 53 (4), pp. 1–23. Mackay, H. (1999). Dig your well before you're thirsty: The only networking book you'll ever need. New York, NY. Currency Doubleday. Macnamara, J. (2005). How to measure public relations and corporate communications. Retrieved from http://amecorg.com/wp-content/uploads/2011/10/PR-Metrics-Paper.pdf. Mahoney, S. (2013). Personal Interview via Email. (Sept 15–22). Manning, G. L., Ahearne, M., & Reece, B. L. (2012). Selling Today. 12th ed. Pearson Education, Upper Saddle River, NJ. Market Force Information (2013). Trader Joe's is consumers' favorite grocery chain, according to Market Force study. Press release (Jul 24). Retrieved from http://www.marketforce.com/press-releases/item/trader-joes-is-consumers-favorite-grocery-chain-according-to-market-force-study-/. Marketo: The definitive guide to social marketing (2013). Retrieved from http://marketo.com/definitive-guides/social-marketing/ accessed June 12, 2013. Mataconis, D. (2013). 91% of American adults own a cell phone, majority of them own a smartphone. Outside the Beltway (June 6). Retrieved from http://www.outsidethebeltway.com/91-of-american-adults-own-a-cell-phone-majority-of-them-own-a-smartphone/. McIlvaine, K. (2013). Personal telephone interview (Jan 10). McVean, M. (2013). Star athletes like LeBron, Serena cash in on junk food endorsements. L.A. Times, (Oct 7). Retrieved from http://articles.latimes.com/2013/oct/07/news/la-sn-athlete-food-endorsements-20131004. Measuring high performance sponsorship programs (2009) in the IEG Executive Brief. Retrieved from IEG Sponsorship Consulting www.sponsorship.com. Mickelson, P. L. (2011). Brand builder workbook (Development Edition). Chicago, IL: The Copy Workshop. Mindreader (2013). Mindshare website. Retrieved from www.mindreader.mindshareworld.com/. Misonzhnik, E. (2012). Department store sector split between winners and losers. Retail Traffic, (15444236). Retrieved from http://search.proquest.com/docview/919628796?accountid=13158. Moore, T. (1982). The fight to save Tylenol. Fortune, (Nov. 29), 48–49. Moses, L. (2013). Data points: Hitting the reset button. Adweek, (Feb 11), pp. 16–17. National Do Not Call Registry. Retrieved from https://www.donotcall.gov/. Neumeier, M. (editor) (2004). The dictionary of brand. AIGA (publishers), p. 20. Newman, J. (2013). The Moto X Phone: Everything we think we know. Time Tech online. Retrieved from http://techland.time.com/2013/05/30/the-moto-x-phone-everything-we-think-we-know/. Nierenberg, G. I. (1995). The art of negotiating, p. 3. New York: Barnes and Noble Books. Nike 2012 Annual report (2012). Retrieved from http://investors.nikeinc.com/Investors/OVERVIEW/default.aspx. Nudd, T. (2013). The spot: Lame duck. Adweek, (Feb 12). Retrieved from http://www.adweek.com/news/advertising-branding/spot-lame-duck-147210. Ogden, J. R. (1998). Developing a creative and innovative integrated marketing communication plan: A working model. Upper Saddle River, NJ: Prentice Hall. Ogden, J. R., and Crescitelli, E. (2008). Comunicacao inregrada de marketing 2nd edicao, Sao Paulo: Pearson/Prentice Hall. Ogden, J. R., and Ogden, D. T. (2005). Retailing: Integrated retail management. Boston, MA: Houghton Mifflin Company. Ogden, J. R., and Rarick, S. (2010). The entrepreneur's guide to advertising. Santa Barbara, CA: ABC-CLIO, LLC (Praeger Press). Ogilvy, D. (1985). Ogilvy on advertising. New York: Random House. Only two percent of women describe themselves as beautiful: New global study uncovers desire for broader definition of beauty (2004). PR Newswire–Dove and Unilever. Retrieved from http://www.prnewswire.com/news-releases/only-two-percent-of-women-describe-themselves-as-beautiful-73980552.html. Package guides studied (1982). Advertising Age. (Oct. 18), 82. Papa John's Obamacare stance costs company its reputation: study (2012). The Huffington Post (Dec 4). Retrieved from http://www.huffingtonpost.com/2012/12/03/papa-johns-obamacare_n_2233525.html. Perreault, W. D., Cannon, J. P, & McCarthy, E. J. (2012). Basic marketing. 18th ed., New York: McGraw-Hill/Irwin. Peterson, T. (2013). Pinterest's retail problem. Adweek, (Feb 4), p. 10. Picton, D., & Broderick, A. (2005). Integrated marketing communication (2nd ed.). New York: Financial Times Prentice Hall, p. 761. Pine, J., & Gilmore, J. (1999). The experience economy. Harvard Business School Press, Boston, 1999. "Pink slime" critics fight ammonia-treated meat (2012). USA Today (March 14). Retrieved from http://usatoday30.usatoday.com/news/health/story/health/story/2012-03-14/Pink-slime-critics-fight-ammonia-treated-meat/53534628/1. Pitts, A. (2013). You only have 7 seconds to make a strong first impression. Business Insider. Retrieved from http://www.businessinsider.com/only-7-seconds-to-make-first-impression-2013-4. PLMA: Private Label Manufacturers Association (2012). Market profile. Retrieved from http://plma.com/storeBrands/sbt12.html. Porter, M. E. (1980). Competitive strategy: Techniques for analyzing industries and competitors. New York: The Free Press. Post, K. (2012). Brand turnaround: How brand gone bad returned to glory and the 7 game changers that made the difference. McGraw-Hill. Pozner, J. L. (2005). Dove's "real beauty" backlash. Bitch: Feminist Response to Pop Culture. 30 (Fall). Retrieved from http://www.wimnonline.org/articles/dovebacklash.html. Prezant, J. (2013). The changing digital marketing landscape. Direct Marketing News, (Jun 10) Retrieved from http://www.dmnews.com/the-changing-digital-marketing-landscape/article/297061/#. Priceline.com 2012 Annual report. Retrieved from http://files.shareholder.com/downloads/PCLN/2740136479x0x654048/0A0B6105-0A73-4BA6-8A5A-6BAC89BD597F/PCLN_2012_Annual_Report.pdf. Priceline.com Letter to Shareholders (2013). Obtained from http://files.shareholder.com/downloads/PCLN/2740136479x0x654050/FE700654-90EB-4B54-B3D1-09DDEDF365E4/PCLN_2013_Letter_to_Stockholder.pdf. Promo (2009). Sponsorship spending revised, growth cut in half, IEG. IEG Sponsorship Report (June 18). Protect Your Privacy Online. U.S. Government. Retrieved from http://www.usa.gov/topics/family/privacy-protection/online.shtml. Rasmus, G. (2013). Susan G. Komen defunded planned parenthood so women defunded Susan G. Komen. The Jane Dough (June 6). Retrieved from http://www.thejanedough.com/susan-g-komen-defunded-planned-parenthood-so-women-defunded-susan-g-komen/. Redbox.com (2013). Retrieved from http://www.redbox.com/facts and http://www.redbox.com/image/mediacenter/by_the_numbers05062013. Riche, M. F. (1989). Psychographics for the 1990s. American Demographics. (July), pp. 24–31 and 53. Rippetoe, K. (2013). 10 compelling stats for mobile marketing. Online Marketing Insights, (Jun 10). Retrieved from http://www.onlinemarketinginstitute.org/blog/2013/06/10-compelling-stats-for-mobile-marketing/. Rivkin, C. Hoover's big blunder (2011). Zman (November). Retrieved from http://www.zmanmagazine.com/PDF/Hoovers%20Blunder.pdf. Roberts, C. (2013). BART strike partially comes down to dispute over $17.53 million. San Francisco Examiner (Jul 5). Retrieved from http://www.sfexaminer.com/sanfrancisco/bart-strike-partially-comes-down-to-dispute-over-1753-million/Content?oid=2498582. Rubenstein, C. (1983). The Tylenol tradition. Psychology Today, (April), 16. Ruggle, M. (2011). Success story: Gatorade floor display. Retrieved from Creative Display Now website at http://www.creativedisplaysnow.com/blog/success-story-gatorade-floor-display.htm. Saatchi & Saatchi LA launches new work for Toyota Camry (2012). Retrieved from http://www.saatchi.com/news/archive/saatchi__saatchi_la_launches _new_work_for_toyota_camry. Sandy, C. J., Gosling, S. D., & Durant, J. (2013). Predicting consumer behavior and media preferences: The comparative validity of personality traits and demographic variables. Psychology & Marketing, 30(11), 937. Scansaroli, J. S., & Szymanski, D. M. (2002). Who's minding the future? Center for Retailing Studies, Texas A&M University. Retailing Issues Letter, (Jan), pp. 1–8. Scherzer, L. (2012). Priceline negotiator returns! Which other ad pitchmen will live forever? The Exchange (Yahoo). Retrieved from http://finance.yahoo.com/blogs/the-exchange/priceline-negotiator-returns-other-ad-pitchmen-live-forever-151605519.html. Schiff, A. (2013). VW's direct mail campaign is greater than the sum of its parts. Direct Marketing News, (Apr 8). Retrieved from http://www.dmnews.com/vws-direct-mail-campaign-is-greater-than-the-sum-of-its-parts/article/287820/. Schultz, D. E. (1993). Integrated marketing communications: Maybe definition is in the point of view. Marketing News, (Jan 18), p. 17. Sebastian, M. (2013). Papa John's taps crisis PR firm to burnish CEO's image. PR Daily (Jan. 31). Retrieved from http://www.prdaily.com/Main/Articles/Papa_Johns_taps_crisis_PR_firm _to_burnish_CEOs_ima_13723.aspx#. Shimp, T. A., & Andrews, J. C. (2013), Advertising, promotion, and other aspects of Integrated Marketing Communications, 9th ed. Mason, Ohio: South-Western/Cengage Learning, p. 512. Simmans, R. (2013). Branding from the inside out. Retrieved from http://www.randysimmans.com/2013/02/25/branding-from-the-inside-out/. Sin, L., Tse, A., & Yim, F. (2005). CRM: Conceptualization and scale development. European Journal of Marketing, (39:11/12), 1264–1290. Site Analytics (2012). Amazon.com. Retrieved from http://siteanalytics.compete.com/amazon.com/. Smith, G. (2012). America goes coupon crazy. MSN Money. Retrieved from http://money.msn.com/saving-money-tips/post.aspx?post=46465e0f-165d-4181-b589-94183df9d678. Social is here, where's the ROI? (2013). Gartner Company Site. Retrieved from http://www.gartner.com/technology/topics/social-media.jsp. Solarwinds.com (2012). Retrieved from http://www.solarwinds.com/. Stafford, L. (2012). Coca-Cola holds top spot, but category keeps losing market share. Atlanta-Journal Constitution (Mar 20). Retrieved from http://www.ajc.com/news/business/coca-cola-holds-top-spot-but-category-keeps-losing/nQSLy/. Starbucks company profile (2012). Retrieved from http://globalassets.starbucks.com/assets/9a6616b98dc64271ac8c910fbee47884.pdf. Statistical Fact Book (2010). New York: Direct Marketing Association. Stone, B. (1989). Successful direct marketing methods, 4th ed. Lincolnwood, Illinois: NTC Business Books, 123–126. Story, L. (2007). Anywhere the eye can see, it's likely to see an ad. New York Times Online. Retrieved from http://www.nytimes.com/2007/01/15/business/media/15everywhere.html?pagewanted=all&_r=0. Strom, S. (2013). Starbucks seeks to keep guns out of its coffee shops. The New York Times, (Sept 18). Retrieved from http://www.nytimes.com/2013/09/19/business/starbucks-seeks-to-keep-funs-out-of-its-coffee-shops. Sun, K. (2011). Neiman Marcus president discusses advertising. The Daily Princetonian (April 15). Retrieved from http://dailyprincetonian.com/news/2011/04/neiman-marcus-president-discusses-advertising/. Sundararajan, A. (2013). From zipcar to the sharing economy. Harvard Business Review Blog Network (Jan 3). Retrieved from http://blogs.hbr.org/cs/2013/01/from_zipcar_to_the_sharing_eco.html. Swartz, J. (2012). Why shopping will never be the same. USA Today, (Aug 8). Retrieved from http://usatoday30.usatoday.com/tech/news/story/2012-08-05/future-retail-tech/56880626/1. Tam, D. (2012). Facebook processes more than 500 TB of data daily. CNET (Aug 22). Retrieved from http://news.cnet.com/8301-1023_3-57498531-93/facebook-processes-more-than-500-tb-of-data-daily/. Tam, D. 2013. Facebook by the numbers: 1.06 billion monthly active users. Cnet, (Jan 30). Retrieved from http://news.cnet.com/8301-1023_3-57566550-93/facebook-by-the-numbers-1.06-billion-monthly-active-users/. TDOG (1998). The Doctors Ogden Marketing Management Flowchart is owned by The Doctors Ogden Consulting Group, LLC and was originally created in 1998 and updated throughout the years. Tech Target (2012). Big Data Analytics. Retrieved from http://searchbusinessanalytics.techtarget.com/definition/big-data-analytics. The Facebook Fallacy: Open Graph = Google killer (2010). OneUpWeb.com, (whitepaper). Traverse City, MI. The Federal Trade Commission (2013). Fact Sheet. Retrieved from http://www.ftc.gov/bc/antitrust/factsheets/FactSheet_AntiTrust.pdf. The Media Comparisons Study (2012). Knowledge Networks, Inc. Retrieved from http://www.tvb.org/media_comparisons/1247377. The new business imperative: The capacity to respond. (2003). Chief Executive, (May 1). Retrieved from Proquest database. The power of direct marketing, Direct Marketing Association 2011–2012. Retrieved from http://printinthemix.com/fastfacts/show/560. The rise of the sharing economy (2013). The Economist (Mar 9). Retrieved from http://www.economist.com/news/leaders/21573104-internet-everything-hire-rise-sharing-economy. The Social Media and Sales Quota Survey (2013). A Sales Guy Consulting—Website: http://info.asalesguyconsulting.com/Portals/166003/docs/social_media_sales_quota.pdf. The top 20 most-shared video ad campaigns for March 2013—pranks & hoaxes (2013). Retrieved from http://www.reelseo.com/video-ad-campaigns-march-2013/. Thomasson, Emma (2013). Bangladesh factory inspection plan finalized by H&M, other retailers. Huffington Post (July 8). Retrieved from http://www.huffingtonpost.com/2013/07/08/bangladesh-factory-inspections-retailers-agree_n_3558754.html. Tifft, Susan (1982). Poison madness in the midwest. Time Magazine, (Oct. 11), 18. Till, B. D., & Baack, D. W. (2005). Recall and persuasion: Does creativity matter? Journal of Advertising, 34, (3), pp. 47–57. Toys R Us plans 600 holiday-season pop-up shops (2010 Sept 9). NRF SmartBrief. Tylenol comes back as case grows cold (1983). Newsweek, (April 15), 16. U.S. framework and VALS types (2013). Strategic Business Insights. Retrieved from http://www.strategicbusinessinsights.com/vals/ustypes.shtml. Upshaw, L. B. (1995). Building brand identity: A strategy for success in a hostile marketplace. New York: John Wiley and Sons, Inc. Virgin America Website (2013). About us. Retrieved from http://www.virginamerica.com/about/airline-company.html. Vivanco, L. (2011). Star designers. Chicago Tribune, (Oct 10), pp. 18. Vranica, S. (2013). Interpublic teams up with TV companies to build automated ad-buying system. The Wall Street Journal, (Aug 19). Retrieved from http://online.wsj.com/news/articles/SB10001424127887323608504579023102233762602. Vranica, S., & Stewart, C. S. (2013). Old-school ad execs sweat as data geeks flex muscle. The Wall Street Journal, (Aug 19). Retrieved from http://online.wsj.com/news/articles/SB10001424127887323997004578644220074391246. Vyncke, P. (2002). Lifestyle segmentation: From attitudes, interests and opinions, to values, aesthetic styles, life visions and media preferences. European Journal of Communication, 17, 445–463. Watkins, T., & Presse, A. F. (2013). Suddenly, Google Plus is outpacing Twitter to become the world's second largest social network. Business Insider, (May 1). Retrieved from http://www.businessinsider.com/google-plus-is-outpacing-twitter-2013-5. West, G. (2013). Volkswagen unveils direct mail campaign to promote Golf Mk VII with Proximity London. The Drum, (February 8). Retrieved from http://www.thedrum.com/news/2013/02/08/volkswagen-unveils-direct-mail-campaign-promote-golf-mk-vii-proximity-london. What is direct selling (n.d.). Direct Selling Association. Retrieved from http://www.directselling411.com/about-direct-selling/. Whittaker, Z. (2012). Facebook hits 1 billion active user milestone. Cnet, (October 4). Retrieved from http://news.cnet.com/8301-1023_3-57525797-93/facebook-hits-1-billion-active-user-milestone/. Wilcox, D. L., & Cameron, G. T. (2012). Public relations: Strategies and tactics, 10th ed. Boston: Allyn & Bacon, 12. Willingham, R. (2003). Integrity selling for the 21st century. New York: Currency Doubleday. Wilson, L. J., & Ogden, J. D. (2008). Strategic communications planning for effective public relations and marketing. 5th Edition, Dubuque, Iowa: Kendall/Hunt Publishing Company. Wollman, D. (2011). Smartphones outsell PCs for the first time ever. Huff Post Tech. (Feb 8) Retrieved from http://www.huffingtonpost.com/2011/02/08/smartphones-outsell-pcs-f_n_820454.html. World Business Council for Sustainable Development (2002). Corporate social responsibility: The WBCSD's journey. Retrieved from www.wbcsd.org, p. 23. Wortham, J. (2013). Yahoo completes Tumblr acquisition. New York Times, (June 20). Retrieved from http://bits.blogs.nytimes.com/2013/06/20/yahoo-completes-tumblr-acquisition/. Wright, N. D., Pearce, J. W., & Busbin, J. W. (1997). Linking customer service orientation to competitive performance: Does the marketing concept really work? Journal of Marketing Theory and Practice, 5(4), pp. 23–34. You Tube website (2013). Statistics on viewership. Retrieved from http://www.youtube.com/yt/press/statistics.html.